When it comes to selling online, Amazon may be the undisputed giant, but it’s not the only game in town. From eBay and Walmart to Etsy, TikTok Shop, and beyond, there are plenty of marketplaces where international sellers can find customers and grow their businesses in the US

The challenge is getting paid. Each platform has its own payout rules, schedules, and bank requirements, and for non-US sellers, that often means delays, extra fees, and complicated compliance steps.

In this article, we’ll walk you through the best online marketplaces like Amazon, explain how seller payouts work, and show you why setting up a US business account with Adro is the smartest way to receive your funds faster, in full, and with less hassle.

Best Online Marketplaces

Amazon

• Best for: Sellers who want access to the largest online audience in the US
• How payouts work: Amazon pays sellers every 14 days, and funds usually reach your bank account within 3–5 business days.
• Why it matters for non-residents: Amazon offers country-specific marketplaces around the world, but if you want access to US customers, then you’ll want an Amazon.com US storefront. Amazon.com requires a valid US bank account and a  US address in your seller profile. If your bank is outside the US, expect conversion fees and possible delays. A US business account helps you keep your earnings in USD.

eBay

• Best for: Collectibles, resale, and general retail categories.
• How payouts work: eBay pays sellers directly to a linked checking account, with options for daily or weekly deposits. Payments usually clear in about 2 business days.
• Why it matters for non-residents: Fast payouts give sellers better cash flow. Linking a US bank account can cut out FX costs.

Walmart Marketplace

• Best for: Established retail businesses and larger product catalogs.
• How payouts work: Walmart typically pays on a bi-weekly schedule. New sellers may face rolling holds while seller accounts establish a trusted history.
• Why it matters for non-residents: Payouts often route through providers like Hyperwallet or Payoneer. A US account avoids extra steps and keeps you in control of your funds.

Etsy

• Best for: Handmade, vintage, craft supplies, and personalized products.
• How payouts work: Flexible. Choose daily, weekly, bi-weekly, or monthly deposits. Transfers usually take 2–3 days to arrive.
• Why it matters for non-residents: Etsy often pays into the local currency of your bank account. With a US account, you can keep funds in USD and decide when to convert.

Newegg

• Best for: Electronics, gadgets, and computer parts.
• How payouts work: Payouts run on a weekly ACH schedule, with funds typically available 15–21 days after the sale.
• Why it matters for non-residents: This is a niche but lucrative platform if you specialize in tech. A US account ensures smooth ACH transfers.

Wayfair

• Best for: Furniture, home décor, and household products.
• How payouts work: Wayfair operates on Net 60 terms, but sellers can choose Quick Pay Net 30 for a small fee (usually 2%).
• Why it matters for non-residents: Long payment cycles make cash flow tricky. Having a US business account helps you access payments faster once they’re released.

Target Plus

• Best for: Established brands looking for credibility and visibility.
• How payouts work: Invite-only sellers receive payouts through Target’s internal system, but details are not widely published.
• Why it matters for non-residents: Harder to access but powerful once inside. A US account ensures seamless payout integration.

TikTok Shop (US)

• Best for: Sellers leveraging influencers and social-first strategies.
• How payouts work: TikTok Shop pays sellers typically 1–8 days after delivery.
• Why it matters for non-residents: Similar to Amazon, TikTok offers country-specific marketplaces around the world, but if you want access to US customers, then you’ll want a US storefront.This is one of the fastest-growing channels for e-commerce. Linking a US account lets you capture profits without added FX fees.

How Payouts Work

Linking a Bank Account

Before you can receive payouts, you’ll need to connect a valid bank account in your seller dashboard. Most platforms require a checking account where funds can be deposited directly.  

If you use a non-US account, the marketplace (or its payment provider) will often convert USD into your local currency, which comes with fees. In some cases, you won’t be able to set up a US-based storefront (and reach US customers) without a US bank account.

Payout Frequency Varies by Platform

Each e-commerce marketplace has its own schedule:

• Amazon: Every 14 days.
• eBay: Daily or weekly (your choice).
• Walmart: Bi-weekly.
• Etsy: Flexible—daily, weekly, bi-weekly, or monthly.
• Newegg: Weekly (15–21 days after sale).
• Wayfair: Net 60, or Net 30 with Quick Pay.
• TikTok Shop: 1–8 days after delivery.

Remembering these cycles will enable you to plan your cash flow.

Transfer Speeds Differ

Once a payout is issued, it can still take a few days to land in your account:

• US bank accounts often get faster ACH transfers.
• International accounts may face longer delays due to cross-border processing.

Third-Party Payout Providers

Some marketplaces don’t pay sellers directly. Instead, they use services like Payoneer or Hyperwallet. While convenient, these often come with extra steps, processing fees or currency conversion charges if your account isn’t in USD.

Hidden Fees and Conversions

If your bank account is outside the US, your payouts will usually be converted automatically to your local currency. That means you’ll lose money to exchange rates and service fees without even realizing it.

Why a US Business Account Beats Non-US or Personal Accounts

For international sellers, do not make the mistake of using a local or personal bank account and using a US business account can be huge. While most marketplaces will pay you either way, a US business account gives you several important advantages that can save money, time, and stress.

Unable to Open a US-Based Seller Account

You can't open a US-based seller account on certain platforms like Amazon and Etsy. You would only be able to access an Amazon or Etsy account in your home country (if they offer it), which means you're reaching more of your home country customers and not the US.

Faster Access to Payouts

Marketplaces like Amazon, eBay, and Walmart send US sellers their funds through ACH transfers, which are quick and reliable. If you link a non-US account, payouts may take extra days (or even weeks) to clear because of cross-border processing.

Avoid Hidden Conversion Fees

If your bank account is outside the US, most platforms will automatically convert your USD payouts into your local currency. That means you’ll lose money on exchange rates and service fees every single time. With a US account, you keep the funds in dollars and decide when to convert.

Cleaner Bookkeeping

Keeping your personal and business funds in the same account can get messy, especially during tax season. A dedicated US business account separates your streaming or e-commerce income from personal spending, making accounting simpler and more professional.

Easier Integration with Platforms

Many payout providers (Stripe, PayPal, Hyperwallet, Payoneer) work more smoothly with US business accounts. Linking one directly reduces delays, verification issues, and payout holds.

Professional Credibility

Having a US business account signals to platforms, suppliers, and sponsors that you take your operations seriously. It shows you’re running a real business, not just a side hustle, which can make it easier to build trust and expand.

Better for Long-Term Growth

If your goal is to scale in the US, having a US business account puts you in a stronger position for taxes, banking services, and even securing partnerships or loans down the road.

Now that you know why it’s better to open a US business account, you have to consider opening one. The next step is to set one up, and that’s where we’ll discuss in the next section.

Setting Up a US Business Account with Adro

Opening a US business account is simplified with Adro to make your transition smoother. You can apply fully online, without a Social Security Number, and start connecting your account to marketplaces in just a few steps.

Form Your US Business Entity

To start, you’ll need a US LLC or corporation. This makes your business legally recognized in the United States. If you don’t have one yet, you can work with a formation service to set it up quickly.

Get Your EIN (Employer Identification Number)

The EIN acts as your business’s tax ID number. It’s required for opening a US business bank account, filing taxes, and linking your company to payment platforms like Amazon and eBay.

Apply for an Adro Business Account Online

Once your LLC and EIN are ready, head to Adro’s website to apply. The process is fully online, and unlike traditional banks, Adro doesn’t require an SSN or US residency.

Receive Your US Account and Routing Numbers

After approval, you’ll be given a US business checking account with its own account and routing numbers. These details allow you to connect directly to marketplaces like Amazon, Etsy, Walmart, and TikTok Shop for faster payouts.

Link Adro to Your Marketplaces

Log in to your seller dashboards and update your payout settings with your new Adro account details. From then on, your funds will be sent directly into your US business account—without unnecessary delays or conversion fees.

Enjoy the Perks

Adro accounts come with no monthly fees, free inbound USD wires, 1% cashback on eligible USD purchases using your Adro Business credit card, and FDIC insurance through Stearns Bank, N.A. Plus, you’ll have chat and email support from a team based in New York City whenever you need it.

Final Thoughts

Amazon may be the biggest name in online retail, but it’s far from the only opportunity. Platforms like eBay, Walmart, Etsy, TikTok Shop, and others offer strong alternatives for international sellers looking to reach US customers.

By opening a US business account with Adro, you’ll be able to connect directly to these marketplaces, keep your funds in USD, and manage your finances like a true professional.

Ready to expand your business into the US? Open your Adro account today and start receiving faster, smarter payouts from the world’s top marketplaces.